The Rolling Stones’ fashion and lifestyle brand, RS No.9 Carnaby, launch their new SS21 collection on
Monday 26th April.
The collection introduces a bold new colour palette, fresh for summer and presents reimagined classic Rolling Stones graphics using the iconic tongue and lips logo. Be transported to the beach this summer with the collection inspired by surf culture with designs featuring colour pop & gradient graphics, trippy tie dyes, and sporty silhouettes.
Classic Rolling Stones graphics breathe new life with vintage inspired distressing & wash treatments, intended to feel like your favourite ‘already worn-in’ tee or sweatshirt for those perfect lazy, hazy days of summer. Silhouettes include relaxed, oversized fits and include the stand out two piece rayon co-ord shirt and short set, finished in a blue acid wash with the iconic tongue and lips printed in all new neon colours. Ideal for the upcoming British festival season is the all new SS21 colour palette, with summery shades of bold lemon yellow and cobalt blues featured on t-shirts, sweatshirts and crop vests.
The eagerly anticipated British Summertime days ahead are covered, with core staple wardrobe essentials including the classic breton t-shirt which has been given a fun Rolling Stones twist. SS21 joins existing core collection ‘Carnaby Classic’ as well as the ‘Stones Red’ range made in the official Pantone colour, taken from the band’s legendary John Pasche tongue and lips logo.
The collection is available exclusively at the global flagship store at 9 Carnaby Street and for worldwide shipping at carnaby.therollingstonesshop.co.uk from Monday 26th April 2021. The collection can be purchased online here. RS No.9 Carnaby, 9 Carnaby Street, London, W1
About RS No 9. Carnaby
The Rolling Stones opened their world-first flagship store in September, ‘RS No. 9 Carnaby’ at 9 Carnaby Street
in London’s Soho.
The new store, created in partnership with Bravado, Universal Music Group’s merchandise
and brand management company, features all of the hallmarks of the iconic band and includes exclusive new
fashion label ‘RS No. 9 Carnaby’.
Jointly curated by the Rolling Stones and Bravado, the shop fit follows the brand colours of red and black. The glass floor features many of the band’s lyrics, and the fitting rooms are adorned with iconic album artwork; Exile on Main Street (1972) and Some Girls (1978).
Inside, there is an exclusive and curated mix of collections and collaborations for fans of all ages.
Sound, vision, and lighting are key store components. Five, 90 inch portrait screens display a film made
exclusively for the store showing footage across the rich history of the band. Speakers from high end British
audio brand Bowers & Wilkins will play tracks from the greatest rock ‘n’ roll band in the world.
The store also features a bespoke T-shirt customisation station – choose from an array of exclusive designs on
the touch screen menu to create something unique. Following the opening of the flagship store in London’s Soho, the Rolling Stones launched a global e-commerce shop equipped with a 360° virtual experience, so customers can shop inside the store from anywhere in the world.