The Lechlade Festival
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The Role of Creativity, Design and Innovation in Casino Games

Let’s say you’re interested in opening a new casino account. It goes without saying that you’re interested in knowing what’s up for grabs in terms of cash prizes and bonuses. However, online casino platforms offer something more than that.

In actual fact, design, creativity and innovation have an important part to play here. Players are either hooked from the start or will move on to something else. Essentially, they have the power to either make or break a game/platform. Bearing this in mind, we will be paying close attention to how these elements feature in a number of games found on a myriad of online casino platforms. 

Gameplay that Comes Close to a Land-Based Experience

We’ll start this one off by asking you a simple question. What makes you want to create an online casino account?

The obvious answer to that question is that Canadian players are interested in finding perfect interactive gaming hub where they can place bets on their favourite games. On top of that, they are also interested in getting their hands on the promotions and bonuses that are available on most reputable real money casinos.

Whilst all of this is important, it’s not the be all and end all either. Especially since this is such a competitive industry, casino providers need to pull out all the stops if they really want to impress registered players. At the end of the day, money is involved, so operators and designers must work together to get it right from the get-go. In short, every player seeks a gaming experience that comes close to that of a land-based casino. We’re talking guaranteed thrills, great games and non-stop action from start to finish.

And that’s exactly what attracts players to a platform; if a casino provider doesn’t make an effort to make the space look pretty, players will most likely look elsewhere.

We spoke to Kayleigh Williams – a real money casino games reviewer at casimoose.ca/real-money/. From her experience in the field, she tells us that Canadian players are quite fond of the design and architectural details of land-based casinos.

She also tells us that; “Great design and attention to detail attract the attention of players who choose to play online. Registered members are not interested in shortcuts; they are paying for the ultimate real money casino experience that offers the whole package in terms great games, top bonuses and a well-designed interactive space.”

Creating the Perfect Casino Game

And on that note, we will discuss what goes into creating the perfect casino game. Without a doubt, casino games are the heart and soul of every gaming platform. That said, it really isn’t just about the games; it’s something much more than that.

Essentially, one can argue that creativity, game design and technology are intertwined quite beautifully to create something spectacular. Let’s face it; not everybody has the imagination and the ability to be creative. In this context, certainly not everybody has the ability to create games that not only top the gaming charts, but also entice players.

Without any further ado, let’s take a closer look at the secret ingredients that make your favourite casino games pop!

Themes and Visuals

Engaging themes can make all the difference in slot machines. Designers now have free rein to experiment with a plethora of themes that always go down well with players from all over the world. Naturally, themes go hand-in-hand with compelling visuals. We’re no longer living in an era where everything is pixelated. On the contrary game developers are truly raising the bar every single time.  Let’s illustrate this in a few examples.

Games like Gonzo’s Quest, Book of Dead and Starburst are still regarded as casino classics to this very day. In particular, the Starburst remake has been a hit with a number of players from around the world.

Similarly, there are several fruit slots to go around. Although they are quite simplistic, developers such as NetEnt are making them cool again. In fact, you will be able to play their latest release - Fruit Shop as soon as it’s released in January 2021.

That said, more and more game developers are playing around with other themes including mythology, literature and pop culture. In fact, a number of Greek gods and goddesses, along with leading film protagonists have been brought to life in a number of slots including Pandora’s Box, Zeus Lightning Power Reels, Game of Thrones, Dirty Dancing, The Dark Night and many others.

The same can be said for table games and live casino. Canadian players who are interested in more exciting variants are spoiled for choice if they sign up with a reputable casino provider. We’re talking 007 themes, Vegas-style table games and more. On top of that, the pop culture element is also very present in live casino games such as Monopoly Live and Deal or No Deal. Seeing as they are based on popular game shows, we’re not surprised that they are amongst the top-tier games

Design and Innovation

You can’t talk about game design without delving into innovation. It goes without saying that the online gambling industry has well and truly evolved throughout the years. For starters, Microgaming made history with the launch of the very first online casino software in 1994, along with development of the mobile casino software in 2004.

Whilst this was an exciting time for players who were experiencing the world of online real money casino games for the first time, this was only a stepping-stone for what was to come. We’re in no way saying that the first online casino games didn’t stun players, but they are certainly a long way away from what Canadians and other casino enthusiasts can check out nowadays.

That’s where innovation comes in. We are lucky to be living in a time where game designers are using advanced tools and cutting edge technologies to create something spectacular every single time.

A couple of years ago, designers weren’t able to offer the complete gaming experience Canadian players now have access to. Take 3D and 4D games – they certainly weren’t a thing back in the 90s. On top of that, augmented reality and virtual reality games are also gaining some momentum. We have no doubt that game designers will be working their magic on these games for years to come.

  • The Role of Creativity, Design and Innovation in Casino Games
  • The Role of Creativity, Design and Innovation in Casino Games