Many online advertising gurus will cite the importance of such metrics as having an identifiable logo, adopting the correct marketing campaigns and being able to connect with your target audience. It is therefore an unfortunate fact that very few stress how possessing the most modern e-commerce architecture will make or break any sale. If you have been disappointed with previous levels of revenue generation, it might be time to consider reexamining the system that you are currently employing as well as determining if anything more efficient is available for your online business requirements. Let’s take a closer look. The Power Behind the Marketing Magic Imagine for a moment that you have been able to put together the most impressive marketing strategy in existence. It clearly illustrates the benefits of your product, it is present across multiple platforms and above all, it resonates with your current target audience. However, the website itself is difficult to navigate. Your portal is plagued with payment problems and it is nearly impossible to change the existing architecture when needed. If any of these situations are present, the chances are high that you will lose a sale in spite of a stellar advertising campaign. The simple fact of the matter is that ecommerce platforms represent your first, your best and your only chance to secure a sale and to retain loyal customers. Unlike in the past, the average consumer is no longer satisfied with less than efficient systems. In the event that a payment is falsely declined or if product images fail to display correctly on a mobile device, you have already lost. This is to say nothing about the effects that such drawbacks will have upon the image of the brand itself. It is therefore quite ironic that very few business owners have taken the time to reexamine the systems that they are currently using. In order to better appreciate what might be in store, it is wise to examine some cutting-edge solutions that will be able to address the requirements of your growing business. More than Simple Online Transactions The term “e-commerce” might be a slight misnomer, as these platforms now offer much more than merely a means to expedite online payments and to ship products to the end user. Modern providers such as Shopify are equipped with a host of dynamic utilities and tools; enabling you to put your best digital “foot” forward at all times. Some interesting examples include: - Access to more than 20 different marketing channels. - Drag-and-drop functionality when designing your website. - Extensive knowledge of coding is no longer required. - Customer support is available around the clock. - Streamlined and scalable payment options So, it is clear to see that the role of e-commerce now involves much more in regards to overall website design and functionality. Have you need frustrated with the results of your online efforts? If so, it might be time to think outside of the box.