Brews & Eats
Oxford hotel the venue for signing of major UK-China ecommerce partnership

Prestigious Oxfordshire venue hosts signing of UK-China eCommerce partnership

A leading Oxfordshire hospitality venue played host to the signing of a major UK-China eCommerce partnership.ELI Holdings, a leading UK-China business organisation, and cross-border trade technology specialist Hurricane Commerce agreed a deal at The Swan in Tetsworth.The event saw a small number of delegates meet under Covid-19 restrictions at The Swan and other delegates join virtually from China.Taking part were officials from some of China’s largest eCommerce and logistics businesses along with senior government officials.The Swan, which includes a restaurant and antique centre, is co-owned by James Wang, who is also Chairman of ELI Holdings. James Wang, Chairman of ELI Holdings, said: “ELI is delighted to have agreed this important partnership with Hurricane Commerce. “Together, our two companies can offer businesses the required technology, knowledge and skills to succeed in the complex world of global cross-border trade.”

Martyn Noble, Chairman and CEO of Hurricane Commerce, said: “We are excited to have formed a partnership with ELI Holdings.“ELI has been enabling businesses in China and the West to trade successfully for over 25 years.“We will be working with James Wang and the ELI team to enable companies and organisations involved in Chinese eCommerce to capitalise on the many opportunities available while also successfully meeting the challenges of a fast-moving regulatory environment.”In addition to the agreement between Hurricane and ELI, the two companies also launched the China Europe eCommerce and Logistics Club (CEELC). The club brings together senior leaders from both sectors to create opportunities and share best practices.